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Learn from Successful Business Owners as They Share Their Mistakes and Valuable Lessons at Sharjah Entrepreneurship Festival 2024


Entrepreneurship is a journey filled with obstacles, victories, and—perhaps most importantly—mistakes. Prosperous entrepreneurs frequently divulge the insightful growth experiences they have had professionally. Emirati businesswoman Mouza Alabbar recently spoke at the Sharjah Entrepreneurship Festival 2024 (SEF), sharing her experience founding the distinctive chocolate brand Ganache and the critical choices she had to make in the face of unforeseen obstacles.

The Evolution Of Ganache

Mouza Alabbar started her business career when she introduced Ganache, a chocolate company in which she had complete faith. It was not, however, as well received as first thought. Mouza knew a significant shift was required with two months to go before the outlet’s debut at AlSerkal Avenue.

She took the difficult choice to completely redo everything, including the colours and design, despite the budget and the team already in place. What was the outcome? An 11-month-old Ganache has surpassed all expectations in popularity.

Sharjah Entrepreneurship Festival 2024

The Viewpoint Of The Adaptive Mountaineer

Climber and adaptable climber Fahad Badar, one of the event’s speakers, compared business to climbing! Despite facing difficulties and severe frostbite, Fahad highlighted how failure was typical in both Everest and Lhotse expeditions. He said that people’s fear of failing is reasonable since it makes them careful, concentrated, and aware of their surroundings. This viewpoint supports the idea that obstacles and failures are a part of any journey and that overcoming them is a critical competency for business owners.

Typical Errors And Advice

CEO and Magnitt founder Philips Bahoshy offered his perspective on typical business errors. He said that forming a company alone is a typical mistake and underlined the need to assemble a team. This more well-rounded and prosperous endeavour benefits from collaborative brainstorming and the use of various skill sets.

●  Additionally, Bahoshy emphasised that businesses need to refocus.

●  Building firms with no defined revenue strategy is no longer typical to expand them.

●  Instead, the priorities of entrepreneurs need to be understanding the market dynamics and producing money.

●  To obtain expertise in the sector, he suggested prospective business owners join an organisation, research market trends, and carefully plan their route as entrepreneurs.

●  According to Bahoshy, passion is essential since pursuing an entrepreneurial career frequently entails a complex and protracted commitment.

Sharjah Entrepreneurship Festival 2024

SEF: Motivating And Highlighting Regional Companies

Thought leaders from various areas provide a forum for entrepreneurs to acquire insightful lessons and find inspiration at the Sharjah Entrepreneurship Festival. With startup lounges, educational workshops, and pitch contests, SEF has developed into a magnet for aspiring business owners in the UAE.

The festival’s goal, according to SEF’s Director of Community Engagement, “Iman Ben Chaibah, is to inspire as many people as possible by exhibiting prosperous local companies. The event inspires people to follow their dreams of becoming entrepreneurs by showcasing their successes.”


The Sharjah Entrepreneurship Festival 2024 tales highlight the perseverance, flexibility, and growth attitude critical for entrepreneurs. These stories provide insightful lessons for aspiring business owners, helping them realise that obstacles are only stepping stones to success rather than impediments.

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