This September, Fundamental Hospitality, located in Dubai, will open Sirene by GAIA in Jumeirah One, Dubai, promising to improve the beach club experience. The CEO shared ideas for this innovative initiative to reinvent luxury leisure in the city.
● Extensive Venue
When Sirene by GAIA opens in September 2024, it will take up an astonishing 9,000 square meters along Dubai’s scenic Jumeirah shoreline, making it the most prominent beach club in the world. After a year of careful planning, the venue will have more than 400 loungers, beautiful cabanas, appealing swimming pools, and large eating spaces with delicious Mediterranean food specially selected by the well-known Dubai restaurant GAIA.
● The Founder’s Vision
Fundamental Hospitality’s founder and CEO, Evgeny Kuzin, expressed his enthusiasm for the project and emphasized the meticulous attention to detail that went into the design process. Kuzin sees Sirene by GAIA as evidence of the brand’s success. Since its launch in Dubai in 2018, GAIA, the flagship brand of Fundamental Hospitality, has received praise.
● Worldwide Growth
With successful openings in Doha, Monte Carlo, and London and impending openings in Marbella and Miami, GAIA’s appeal has driven Fundamental Hospitality’s global development. A perfect continuation of the GAIA idea, Sirene by GAIA provides beachgoers with a taste of the restaurant’s well-known Greek-Mediterranean cuisine in a breathtaking beachside environment.
● Strategic Expansion
In addition to its ambitious ambitions for future development, Fundamental Hospitality has committed to launching 14 new brands in Dubai and abroad in the upcoming year. Kuzin disclosed a noteworthy expenditure of more than $140 million towards the company’s growth endeavors, highlighting its dedication to spearheading inventive eating encounters throughout the globe.
● Dubai’s Impact
Dubai’s multicultural and varied atmosphere has acted as a springboard for the international scalability of popular eating concepts like GAIA. Kuzin credits Dubai’s cosmopolitan populace and lively eating scene, which draw a wide range of patrons, including well-known celebrities, for GAIA’s broad appeal.
● Self-Assurance In Achievement
The last two years have seen a rise in demand for lifestyle products throughout Europe and the Middle East, setting up concepts created in Dubai for success abroad. Kuzin is upbeat about Dubai’s significant position in the luxury hotel sector and the widespread awareness of “Made in Dubai” products, particularly with the impending launch of Sirene by GAIA.
● Thrill Of The Future
Excitement is growing for Sirene by GAIA’s potential effect on Dubai’s upscale leisure scene as it gets ready for its grand debut. According to Kuzin, Sirene by GAIA is proof of Dubai’s inventiveness and the city’s capacity to produce and export cutting-edge culinary concepts to other countries.
Wrapping Up!
The opening of Sirene by GAIA is a significant event for Dubai’s hospitality sector and demonstrates the city’s capacity to promote luxury, innovation, and creativity worldwide. With everyone waiting impatiently for the launch of this unique beach club experience, Dubai’s standing as a center of cutting-edge entertainment and leisure is about to soar.
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